[vc_row][vc_column width=”1/2″][vc_column_text]Dieter Roth
1930 Hanover, Germany – 1998 Basel, Switzerland
Quadrat-Print / Quadrat-Blatt / Feuilles-Cadrat / Kwadraat Blad, 1965
Published by Steendrukkerij De Jong & Co., Hilversum, Netherlands
edition of 1,000
60 sheets printed both sides plus 4 page introduction 25 x 25 cm
$350.00
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prints
artists’ books / books by artists
multiples
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Dieter Roth’s Quadrat-Print is number 21 in the Quadrat-Print series of 34 published by Steendrukkerij De Jong & Co. between 1955 and 1974.
The Quadrat-Prints are a series of experiments in printing ranging over the fields of graphic design, the plastic arts, literature, architecture and music. Edited by Pieter Brattinga, individual designers were given free reign with their chosen subjects in the visual arts, literature, music, architecture, typography, etc. None of these publications were for sale — they were distributed to friends and business associates by De Jong as elaborate self-promotions.
Printed on newsprint sheets Roth’s Quadrat-Print consists of enlargements taken from his ‘Daily Mirror Book 1961’, which measures 2 x 2 cm. In 1961 Roth made a number of miniature books, including the ‘Daily Mirror’ book, from trimmed-down pages of various daily newspapers and magazines. These books cannot be read in any traditional sense as they contain only snippets of images, articles, and advertisements. Words are divorced from their meanings, turned into visual noise.
Blown up to 25 x 25 cm well beyond the ‘Daily Mirror Book 1961’ 2 x 2 cm page size, the pages of Quadrat-Print become fields of abstract patterns and truncated forms, turning the news into a meaningless, order-less jumble and deadening its original function. Drawing on his advertising background, Roth recognized the ultimate goal of the Daily Mirror was to sell papers, and writes in his introduction: “INSTEAD OF SHOWING QUALITY (surprising quality) WE SHOW QUANTITY (surprising quantity). I got this idea (Quantity instead of Quality) in this way: ‘QUALITY’ in BUSINESS (f.i. advertising) is just a subtle way of being Quantity – minded: Quality in advertising wants expansion and (in the end) power = Quantity. So, let us produce Quantities for once!”
(4 pp introduction 1 page each in Dutch, English, French and German)
Card mailer missing.
Ref:
Dobke, Dirk 2004, Dieter Roth: Books + Multiples, Edition Hansjörg Mayer, London. p. 159
Suzuki, Sarah 2013, wait, later this will be nothing : editions by dieter roth, Museum of Modern Art, New York. pp. 19, 48
60 sheets printed both sides plus 4 page introduction
$350.00
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